PRESS RELEASE
Breathe New Life Into Your Exercise Program

Revitalize Boring Workouts With Simple Breathing Techniques

WHITNEY, TX -- Is boredom making Americans fat? Boredom may be a factor in the battle of the bulge for the 65% of Americans, who, according to the October 6, 2004 report from the National Center for Health Statistics-part of the Centers for Disease Control and Prevention-are overweight (BMI >25) and the 30%, who are considered obese (BMI>30). See study.

Despite the benefits of exercise, many Americans cite boredom as the reason for abandoning an exercise program before it begins-never to experience any of its enormous benefits, such as: disease prevention, increased energy, improved self-image and an overall sense of well-being.

Many experts believe that there is a powerful correlation between the mind-body connection, and the ability to stick with an exercise program. "In order for anyone to experience the benefits of exercise, the mind has to connect with the body, consciously and subconsciously," says Tom Goode, N. D., Managing Director of the Arizona-based, International Breath Institute.

Tom Goode, N.D. further explains, "If your mind is not fully engaged in the act of exercise, the body will not follow, making it almost impossible for the exercise program to be successful. Boredom is a state of mind that can be overcome using specific techniques," such as our Full Wave Breathing™ program. The program, developed by the International Breath Institute, can be used as a complementary or an independent exercise, which consciously focuses on the act of breathing, allowing the participant to fully connect their mind with their body.

Complementing an existing exercise program with Full Wave Breathing can counter boredom by increasing the relaxation response. "When a person is relaxed, they are more likely to enjoy exercise and are less likely to be bored," added Caron Goode, Ed.D., also Managing Director for the International Breath Institute.

"Many people see exercise as something that they have to do, rather than something that enhances their total well-being," says Tom Goode, N.D. "Our program's participants, however, report feeling more invigorated and energized after incorporating Full Wave Breathing into their formerly boring exercise programs, maximizing their efforts and health benefits."